THE BUYER-SELLER MEETING

The buyer-seller meeting is very important to the sale of a business. It gives both buyer and seller the opportunity to learn more about each other. The buyer has a chance to get comfortable with you and the business and you get the opportunity to see what you think of the buyer.

TO HAVE THE BEST MEETING:

• Be sure your broker is with you at the meeting.
   
• Discuss the good points of your business and its potential.
   
• Discuss the bad points of your business and possible solutions.
   
• Explain the operation of your business, concentrate on its unique features, and suggest areas for growth.
   
• Invite questions from the buyer and be open and honest with your answers.
   
• Be sure to explain your reason for sale in a positive manner.
   
• Your financial records should either be presented in the presence of your broker or by the broker.
   
• Brokerage fees, price and terms shouldn’t be discussed, that’s our job!
   

Considering selling - The Process - Questions & Answers - Do's and Don't's - What buyers look for
Seller's checklist - Transferring ownership